Stay Ahead of What's Next in Influencer Marketing
Track platform changes, consumer behaviour, content trends, and marketing shifts – all in one place. This is your window into what's working now and what's coming next.
The influencer space evolves fast — from TikTok algorithm changes to new content formats and brand campaign trends. This section tracks what's happening right now, helping you adapt and optimise your strategy.
Stay informed, stay relevant, and stay ahead of the competition with real-time insights into the creator economy and influencer marketing landscape.
🔥 What's Trending Now
The most important trends shaping influencer marketing right now
📉 Instagram Engagement Drops 12% YoY
A new report shows declining story views across micro-influencers – here's what to do about it.
Read Analysis🎥 Short-Form Continues to Dominate
TikTok and Reels are still outperforming static posts for engagement.
Read Analysis🛠️ AI Tools for Creators Are Rising
Tools like caption generators and video summarisers are reshaping creator workflows.
Read Analysis🌍 Hyper-Local Targeting Increases
Brands are now prioritising influencers by city or postcode, not just niche.
Read AnalysisFeatured Reports & Analysis
In-depth research and data-driven insights into industry trends
How TikTok's Algorithm Change Impacts Brand Reach in 2025
New ranking signals now favour comments and saves over likes.
The Rise of Micro-Influencers with Hyper-Engaged Communities
Why creators with 5k–50k followers now drive higher ROI for brands.
Sustainability, Skincare, and Financial Literacy Are Trending
Explore what topics are dominating creator content and campaign interest.
The Creator Economy Reaches $104 Billion in 2025
New research reveals unprecedented growth in influencer marketing spend.
Apply These Insights
Turn trends into action with our practical guides and resources
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